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Build Your Business
Through Effective Marketing
Communication Tools

Motor vendors learn how to make decisive business decisions, designed specifically to meet their business needs when choosing to participate in the New York Energy $martSM Business Partners Program. The focus of the program is to help vendors learn how to develop marketing communications that are results oriented, and that address the demands of today’s market place.

There are many benefits and opportunities available through the program. One major benefit is the network of NYSERDA field representatives available to vendors.

NYSERDA representatives:

  • Help vendors become a valued resource to their customers
  • Support vendors during sales meetings
  • Accompany vendors’ sales personnel on sales calls
  • Educate vendors and sales staff on program incentives: Existing Facilities Program
  • Educate vendors and sales staff on NYSERDA’s suite of programs

Marketing Strategies

The key to marketing success for any business is to develop and implement marketing strategies that focus on the target audience and well-planned business objectives. Along with field representation, NYSERDA’s Business Partners Program offers marketing materials at no charge. Marketing materials include brochures and sales aids, software, and point-of-purchase displays that will help achieve a successful marketing campaign.

If you would like to order marketing materials, please choose from the selection below, then fill out and submit the completed order form. For questions, please call the toll-free Motor Hotline at 800-388-9294.

Marketing Tools

Point-of-Purchase (POP) Display

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Smart Equipment Choices ProgramThe Point-of-Purchase (POP) display is a self-contained information piece that illustrates the difference between a motor’s annual operating costs versus the initial purchase price. It is designed to highlight the long-term operating costs to run a 40 hp motor. Most motor purchasers under estimate the operating cost of their motors and are surprised to discover how high the operating cost can be. This creates an opportunity for the motor vendor to educate the motor purchaser on the true savings opportunities available by purchasing a NEMA Premium® motor. The reverse side of the card includes additional examples of the potential savings from NEMA Premium® motors. The card is lightweight and is also available as a bill stuffer.

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MotorMaster+ Software

Developed by the U.S. Department of Energy, MotorMaster+ Software is a database of over 25,000 motors. The software package enables motor vendors to illustrate energy savings. MotorMaster+ calculates yearly energy savings, performs payback analysis, and can be used to document and track a customer’s motor inventory.

Motor Decisions Matter (MDM) is a national campaign encouraging the use of sound motor management and planning as a tool to cut motor energy costs and increase productivity. The campaign is sponsored by a consortium of motor industry manufacturers and service centers, trade associations, electric utilities, and government agencies.
The campaign highlights motor management as a business opportunity, and encourages customers to work through local motor professionals to develop motor management plans. By utilizing existing motor efficiency tools and resources, the campaign helps industrial and commercial customers use life-cycle costing methods to determine whether motors should be repaired or replaced before they fail and when to install premium-efficiency motors.

The MDM promotion also encourages commercial and industrial customers to develop a motor plan with the assistance of their local distributor, repair center or utility representative. A motor plan addresses common motor decisions before they become a crisis and ensures motor availability, enhanced productivity, and lower energy costs. The Department of Energy estimates that greater attention to motor system management can reduce energy costs by a dramatic 18 percent.

The Motor Decisions Matter brochure covers the necessary components and benefits of an effective motor management plan. The brochure includes two short case studies that illustrate possible savings, and suggests motor purchasers "Contact the experts: Your local motor service center."

Motor Decisions Matter - Tri-fold Brochure

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Motor Decisions Matter - Tri-fold Brochure This brochure discusses the necessary components and benefits of an effective motor management plan. The brochure includes two short case studies that illustrate possible savings and suggests motor purchasers "Contact the experts: Your local motor service center."


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Motor Planning Kit The Motor Planning Kit is a 15-page booklet designed to be a guide to developing a motor management plan. Motor purchasers will learn the steps necessary to get started with a plan and why a plan is necessary. This document creates an excellent opportunity for a motor vendor to become a valued resource to a motor purchaser by guiding the purchaser through the organization process and assisting in the creation of a motor management plan. In the process, the motor vendor will become intimately familiar with the purchaser’s inventory, spare motor requirements and any special circumstances (unusual operating environment or hours of operation, etc.) the motor purchaser may have.

1.2.3.Approach to Motor Management

1•2•3 Approach to Motor Management, is a guide to a simpler and easier way to demonstrate to customers, how to improve motor efficiency, reduce operating and maintenance costs, and improve air quality by reducing greenhouse gas emissions. The guide provides a framework for educating customers about the value of implementing other motor management strategies such as maintaining a spares inventory, proper motor sizing and best practice repairs.   

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Copper Development Association (CDA) Literature

Premium-Efficiency Motors & Transformers CD This CD contains many articles, case studies and short videos that discuss the importance of premium-efficiency motors and transformers.



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Privacy Statement:
NYSERDA does not collect any personal information unless you provide that information voluntarily by sending an e-mail, responding to a survey, or completing an on-line transaction. The information is not collected for commercial marketing purposes and NYSERDA is not authorized to sell or otherwise disclose the information collected from the website for commercial marketing purposes.

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© 2004 New York State Energy Research and Development Authority
New York State Energy Research and Development Authority
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